GOPLAY PREMIUM

Commerce

Branding
Web design
Marketing

Norway

2024

GoPlay Premium demonstrated strong product-market fit, reaching over 5,000 subscribers within the first three months without dedicated marketing efforts. With a subscription price of £6.99, this resulted in approximately £40,000 in monthly recurring revenue.

This organic growth validated the effectiveness of the subscription model and established GoPlay Premium as a key revenue stream, contributing to both platform sustainability and long-term business scalability.

Summary

GoPlay Premium was designed as a subscription-based extension of the existing platform, offering exclusive features and enhanced experiences to increase engagement and retention. FLS worked closely with product and engineering teams to define the subscription model, shape the user experience, and integrate it seamlessly into the existing app ecosystem.

The result was a monetization strategy that not only generated new revenue streams but also strengthened user loyalty and product differentiation—achieving strong organic adoption shortly after launch.

Challenge

Introducing monetization into a product designed for children required a careful balance between business goals and user experience. The subscription needed to feel valuable without disrupting the core experience or alienating existing users.

Another key challenge was communicating the value of premium features clearly to both children and parents. The experience had to be engaging and easy to understand, while also building trust around payment and benefits.

The onboarding and purchase journey also required optimization to reduce friction and ensure a smooth transition from free to premium. At the same time, the solution needed to integrate seamlessly with existing features and align with technical and platform constraints.

Solutions

FLS approached the solution by focusing on clarity, value, and seamless integration. A tiered subscription model was introduced to provide flexibility and cater to different user needs, while clearly communicating the benefits at each level.

The subscription experience was designed with strong visibility and intuitive entry points, ensuring users could easily discover and understand the value of upgrading. Onboarding flows were streamlined to reduce friction, creating a smooth and secure purchase experience.

To increase engagement, premium features were enhanced through personalization, gamification, and exclusive content, encouraging continued interaction with the platform. The subscription model was also integrated into the broader product ecosystem, including smartwatch sales and family use cases, strengthening its role as both a user experience and business driver.